IDEACRAFT Course: How to design pictures that speak louder than words

A course by Sterling Hundley

How to design pictures that speak louder than words.

IDEACRAFT is a six-week course that will teach you a proven and efficient ideation process in illustration and design through 3 major projects.

IDEACRAFT

ī-ˈdē-əˌkraft

noun

1. skill in shaping or constructing ideas.
2. the art of well-designed ideas.

Objectives

Through Ideacraft, you will learn to design pictures that speak louder than words in illustration and design. From client brief to personal projects, you will learn different approaches to ideation that allow you to choose the right tool for the right project to amplify your voice.

Outcomes

• a clear understanding of multiple ideation processes from concept to completion.
• (3) Major Projects
• (12+) Dozens of exploratory sketches, thumbnails and related research
• (9) Nine well-designed value studies for 3 separate projects refined from dozens of concepts
• (3) Three media experiments
• (1) One completed portfolio piece

Sample Video Lecture

Delivery

Get instant access to all course material. Both the Indepdent Study and Ideacraft LIVE + Recorded versions are also delivered to your email inbox three days each week. Lessons include articles, case studies, video lectures, media demonstrations and assignments. You will be invited to connect to the Think Louder Discord forum. The Live + Recorded versions include weekly critiques from the instructor.

Versions

1. Independent Study (IIS): You choose when the automated emails begin, which are designed around a three-day schedule. If you sign up on a Friday, you'll receive emails on M/W/F. If you start on a Saturday, lessons will arrive on T/Thr/Sa, etc. *Independent Study does not include access to critiques and feedback from instructor.
2. Self-Paced (ISP): Get instant access to all course materials to take on your own schedule. *This version does not include a scheduled delivery, feedback to critiques or access to the Think Louder Discord Community.
3. With a team (ILR): Live + Recorded critique sessions. *Offered at different times throughout the year. Orientation starts on Fridays with lessons following on Mondays, Wednesdays and Fridays. This gives students time to process lessons and complete assignments, as well as collaborate with other students in the Think Louder community on Discord. Critique dates and times to be announced.

Process

Learn how to leverage drama, value, composition, style and hierarchy to communicate your ideas. Most importantly, learn to build ideas that challenge others to Think Louder.

History

Ideacraft offers creative approaches to problem-solving that can be applied across an array of creative and non-creative industries, as well as professional and personal projects.

What's New?

Ideacraft expands on the original Ideation Lab and has been completely redesigned to further clarify the complex process of building novel ideas in a rapidly changing world. We need great ideas now more than ever.

New Videos. New Lessons. New Projects. New Design. New Ideas. New Case Studies. New Demonstrations. That's a lot of New. In addition, we've included some of the legacy content from the original Ideation Lab.

From the Instructor

I've worked for over twenty five years as a designer, illustrator, and creative investigator on projects from film to fashion, operating rooms to autonomous drones. As a Professor and Mentor, I've worked hard to uncover the logic behind the magic of art to guide students on their own path.

Abbreviated client list: NASA, The Grammys, Amazon, GQ, Rolling Stone, New York Times, Folio Society, Luma Pictures, Marvel, Target, Criterion Collection, New Yorker, United States Postal Service, Capitol One Bank, Major League Baseball.

I have a deep passion for the creative process and our ability to design the future we imagine. One great idea can change the course of the world. That idea might just live inside you.

I'm thrilled to see what you'll make.

Think Louder,

-Sterling

Join me on the Think Louder substack for additional writing, demonstrations and articles.